Founded by Rich O’Dea, a senior sales leader with over 40 years of experience leading both global and domestic enterprise sales teams at top-tier providers in the SaaS, Data Center and FinTech markets.

Clients leverage our services to accelerate business growth via our Sales Value Advisor role embedded directly into your sales organization, through GTM strategy consulting or 1x1 executive coaching. Our services are available on a fractional basis up to and including full-time for a defined period based on your needs.

We help organizations up-level their sales teams’ execution and results, build multi-factor GTM strategies and navigate critical growth inflection points.